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World-Class Business Cases

... Made Easy & Compelling

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We Take the Assumptions & Complexity
Out of Your Business Case

  • Fundamentally, sellers' approach to building business cases hasn't changed in 50+ years
  • Business cases are still hard to produce, and the skills needed are scarce
  • Two-thirds of B2B buyers say ROI cases highly influence their likelihood to purchase, but only 16% of sellers can make an effective case
  • Worse, while a business case should be a foundation for a long-term relationship, 80% of buyers switch suppliers within two years

Why Do Business Cases Typically Fall Short?

Traditional business cases often fail because they rely on seller-biased assumptions, complex models, and unclear value definitions.

Business Cases are Built on Seller-Centric Assumptions

  • Often biased, relying on seller assumptions rather than customer-defined metrics
  • Customers struggle to trust the numbers, seeing them as optimistic or exaggerated

Business Cases are Too Complex, Making Them Hard to Defend

  • Most cases rely on Excel, fragile, error-prone models, and simplistic projections
  • The more stakeholders involved, the more complicated the financial model becomes
  • Internal customer teams often struggle to defend sellers’ cases to their executives

Sellers Struggle to Quantify and Communicate Value

  • Value (until now) was a perception based on opinions and experiences
  • Lacking a definition of value, inconsistent messaging and weak financial justification is all but inevitable
  • Weak business cases and loose value definitions create confusion, objections, delays and lost deals

Why BizKase

Customer Becomes Invested in Your Process & Aligned

  • You and the Customer agree a definition of how you will measure, calculate and present value - in their terms
  • The process shifts from vendor-driven to a collaborative, customer-engaged one
  • Customer receives hard-number impact analysis that aligns to their outcomes

Algorithms Ensure Business Case is Consistent & Error Free

  • Seller and buyer track the evolution of their BizKase in real time
  • Team can create multiple ‘what-if’ scenarios to strengthen their kase

Output is Clear, Credible & Compelling

  • BizKase produces a world-class, easy-to-understand business case
  • BizKase inputs and outputs are 100% transparent and can be modified in real time
  • Eliminates complex, hard-to-defend Excel spreadsheets which reduces risk of damaging errors

The Analysts Agree

Buyers demand simple, data-backed, and relevant business cases. Sellers struggle with credibility and complexity. Without strong, defensible cases, buyers lose confidence.

Customers Need

A case that is …

  • Simple & Concise – So they can confidently present it to leadership
  • Data-Driven & Justifiable – So internal finance teams can validate the investment
  • Aligned with Customer Priorities – So it reflects their real-world business needs

If your case isn’t strong enough, buyers will look elsewhere. And, if your competitor’s business case is clearer, more credible, and easier to defend, they will likely win the deal – sometimes with a weaker solution

Sellers are Challenged

They struggle with …

  • Lack of Defensibility – CFOs and decision-makers demand clear, verifiable financial data
  • Complexity & Inconsistency – Fragile manual spreadsheets create errors, and changes are hard to make
  • Irrelevance to Decision-Makers – Senior decision makers will prioritize long-terms impact over feature and benefit-based cases

Buyers are Frustrated

Customers feel business cases are …  

  • ‘Too complex’
  • ‘Fluffy’
  • ‘Too optimistic’
  • ‘Slanted to the seller’s agenda or point of view’
  • ‘Don’t meet my company’s needs’
  • ‘Not something I would attach my name to and be willing to defend to the board’

How BizKase Wins Deals

  • Your BizKase financials and metrics evolve with your Kase and are always ready for customer consumption
  • The heavy-lift number crunching happens in real-time background processing
  • Hard-number, business impact-based metrics and proof points with 100% transparency
  • Customers engaged in the business case process and 'own' the outcome
  • Eliminates Excel 'heavy lifting', fragile and error-prone spreadsheet models
  • Prevents the inevitable - and compromising - Excel errors
  • Removes the need for a constant, time-killing churn of one-off spreadsheet-based business cases and reinvented wheels

The Business Case for BizKase?

Your Context

  • You need an automated Business Case builder and want to understand what financial return your firm will achieve from a BizKase investment

BizKase Provides Four Major Value Levers:

  • A Salesperson's Increase in Close Rate
  • Reduced Discount per Deal (%)
  • Increase in Average Deal Size
  • Shorter Deal Cycles Reduces Cost of Sale (CoS)

Your Company situation, targets and performance metrics look like this …

  • Use our Value Calculator to calculate your BizKase ROI
  • Update the assumptions and inputs in the model to reflect your situation
  • The Value Calculator will provide:
  • The Case for BizKase in Revenue & Margin terms + % Change to Both
  • The Investment Case with ROI on your BizKase investment
  • Dollars earned for each $1 invested
  • 1st year monthly cost of delaying investment
  • Total 3-year margin increase from the investment
Value Calculator
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The BizKase Sales Process

Our methodology makes every business case more than just a sales tool, it becomes a powerful framework for continuous improvement and long-term customer relationships. In a world where facts matter, BizKase ensures your numbers will tell the strongest story.

  • 100% transparent (process & outcome) so they are fully invested in the BizKase outcome
  • Tailored (unique capabilities and algorithm) to best reflect their situation and goals
  • Co-developed (you and your customer), BizKase is conservative, credible, compelling, and most likely to be signed off by leadership
  • Single, 100% consistent, scalable approach to qualification …. and quantification of business impacts
  • Easy, fast mechanism to gather unbiased impact data from stakeholders
  • AI-assisted tools build impact list in minutes
  • BizKase is automatically created in real-time background processing
  • Impacts and outputs can be changed on the fly
  • 3-level bill of material model supports flexible costing
  • Costs automatically calculated against impact value to calculate world-class financial analysis and metrics
  • Solution can be easily updated/changed and BizKase outputs are automatically updated
  • Easy drill down and change enables immediate updates to the BizKase and fast response to customers' needs
  • The BizKase is a living document, so the salesperson and buyer can track the strength of their Kase as it evolves
  • Executive-ready graphics and metrics tell the complete story in simple, clear terms
  • Full real-time drill-down into the source numbers make customer collaboration straightforward and risk free
  • The BizKase methodology can also be used to track actual lifetime value your product/solution delivers to the customer - which is critical for building long-term relationships.
  • Scheduled reviews enable the buyer and seller to compare actual value achieved with that target value defined by the original BizKase.
  • Automated reporting illustrates current and inception-to-date reporting of value realized.

Our Creative Team

Buyers demand simple, data-backed, and relevant business cases. Sellers struggle with credibility and complexity. Without strong, defensible cases, buyers lose confidence—and competitors with clearer value propositions win.

Andrew Wills

Web Developer

Andrew Wills

Web Developer

Andrew Wills

Web Developer

Andrew Wills

Web Developer

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    We’re a passionate team of sales and tech experts simplifying business cases with BizKase—empowering sellers to build credible, scalable, and value-driven solutions that earn trust.

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